The Netherlands: Insurance industry - Koster Insurances sees light in the darkness
Among all the reports of gloom and doom about today's depressed financial world a refreshing optimistic outlook by Koster Insurances (Koster Verzekeringen BV), as it reflects on its 2008 financial results. In their report "Trust in each other", which reads like a novel, and CEO Wim Koster calls "his Bible", Koster Insurances effectively applies a practical "win-win" approach to interpret the meaning of profit, innovation and human resources. That the "Koster approach" works is clear from their figures. In 2008 Koster Insurances increased their profit margin by 54.20 percent.
When asked about his vision of success Wim Koster notes, "No one in our organization ever thinks in terms of return on investment, or about maximizing profits. By providing useful products and services, applying innovative automated systems and combining these with efficient management processes, we are able to optimize the quality of services we offer to our clients. We also never forget that among all these ingredients our employees are key to our success, and that people do recognize quality and professionalism in good and bad times."
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