earth2tech: Green:Net MiniNote: Gavin Starks, CEO of AMEE

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Gavin Starks, CEO of AMEE, a web services platform that helps track and measure carbon consumption, scared the heck out of the audience recently at the Green:Net conference in San Francisco. He started off by pointing out that a 2.5-kilogram MacBook costs the equivalent of 460 kilograms of carbon dioxide. The solution in Stark’s talk begins with the understanding of each person’s energy use, the creation of what he calls an “energy identity.” To create such an identity there are open standards that should be created (AMEE is trying) as well as privacy concerns that must be addressed, given the granularity of the information that will be shared. Such information could include your purchases, your energy consumption habits such as when you watch TV and what time you turn out the lights and go to bed. Securing such data will be key as well.