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9/25/12

2014 Winter Olympics: Russia celebrates 500 days until Sochi Games - by Max Seddon

Russia celebrated the 500-day countdown to the 2014 Winter Olympics in Sochi on Tuesday with a series of nationwide events and the launch of a new slogan — “Hot. Cool. Yours.”

Sochi organizing committee head Dmitry Chernyshenko said infrastructure in the Black Sea resort is now 70 per cent complete and that preparations are on schedule for Russia’s first Winter Games. “Sochi will be the showcase for Russia for the world to see,” he told The Associated Press.

Across Russia, volunteers took part in 500-metre relay races mimicking all 22 Winter Olympic events.  Racers in Moscow imitated ice hockey by rollerblading and taking penalty shots on the track.

Bobsledders in the southwestern city of Novocherkassk slalomed past obstacles on longboards. More than 12,000 people in 15 cities formed giant human figures representing all Winter Olympic sports by moving coloured shields in co-ordinated displays.

Organizers introduced the new slogan, “Zharkiye. Zimniye. Tvoyi” in the original Russian.
“Hot” refers to Sochi’s climate, unusually warm for a Winter Olympic venue, and the passion for the games. “Cool” stands for the winter sports played and the cold weather commonly associated with Russia. “Yours” indicates organizers’ wish that the event be all-inclusive.

President Vladimir Putin has made the Sochi Games a cornerstone of his third term. He views it as a key project for improving Russia’s international image.

Read more: 2014 Winter Olympics: Russia celebrates 500 days until Sochi Games - thestar.com

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