We French are pathetic losers, says ad chief
Maurice Lévy, the head of the media giant Publicis, whose company owns Saatchi and Saatchi and has offices in 100 countries across six continents, said France had failed to get the 2012 Olympics because the world now saw it as a nation of perdants - "losers". "The general gloom is based on the idea that nothing can be done and nobody seems to have a solution. In fact our politicians have long played fathers of the nation, protecting their flock and hoping to save we the children from crises. It's praiseworthy and generous. Thank you. But it doesn't prepare us for the harsh realities of life. "Remember the day after the first petrol shock, when the Dutch took to their bicycles to save petrol while our good president explained to us that we could (and deserved to) set off in our cars for our weekends away. Mr Lévy concluded that it would take a brave person to introduce the necessary changes, someone who would put his country first. "Is there a politician capable of overcoming their own ambitions in the cause of a certain idea of France?"
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