What are the secrets of selling to Germany? by von Mark Darwin
What are the secrets of selling to Germany, a country itself adept at exporting to others? The question is looming larger in international consciousness ahead of this summer's World Cup, and as Germany's economy shows some signs of recovery.The cultural facets of selling to the Germans are sometimes as important as the products, so success-seeking exporters should pay more attention to psychology. Here are a few tips - aimed at UK exporters, although their application is wider.
Be prepared for long meetings. Readiness to handle lengthy sessions shows you possess the essential prerequisites of seriousness, stamina and structure. Modest jokes are to break the ice in a first short burst of small talk. Hearty jokes are for late at night, after a few beers. Neither are for business meetings. Do not smile too much. It can be regarded as foppish.If you hire a car during your stay in Germany, make sure it is big, shiny, fast and German.
No comments:
Post a Comment