New Markets in Europe Emerge in Force
The spotlight for foreign direct investment may be on China these days, but emerging markets in Central and Eastern Europe (CEE) and beyond provide superb locations for companies desiring access to one of the fastest-growing markets outside of Asia today. Investment in Hungary, for example, ranges from the automotive and aerospace/aviation industries to information technology (IT) development and related high-tech production operations. Making the country particularly attractive is the fact that Hungary’s government has made economic, legal and political reforms in only a few years. This was attractive to GE, Flextronics and GM, which were among the first companies to invest in Hungary.
Other companies are finding Hungary attractive. NCR Corp. began manufacturing automated teller machines (ATM) at a Budapest plant in December to provide additional capacity needed to support its Dundee, Scotland, plant and serve the fast-expanding markets of Eastern Europe and Russia.
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