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12/7/13

Education - EU: Europe takes stock of its international student recruitment strategies

As competition for international students intensifies around the world, the European Union is increasingly interested in promoting member countries – and indeed, the entire Eurozone – as a top study abroad choice.

Today’s ICEF Monitor post looks at the findings of several new reports as they relate to trends in participating EU countries’ efforts to attract international students – including work and immigration policies, which are frequently viewed as key elements of a study abroad nation’s competitiveness.

Overall, the EMN report found that international students compose an important proportion of the non-EU population in many EU countries: 21% of all new first residence permits in the report’s participating countries were issued for education reasons.

Despite many countries’ efforts to facilitate the entry of Erasmus students (students from the EU going to other EU countries to study), the report notes that only “1.4% of the total number of first permits issued in Member States in 2011 for the purpose of study” were given to students coming under the high-profile Erasmus mobility program

In terms of the national strategic goals for wanting to attract international students, the report listed two:
  • Attracting skilled students (mostly master and doctoral students) within a wider policy context of attracting highly skilled workers to meet skills shortages in national labour markets;
  • Attracting international students for national economies to benefit from the revenue streams associated with these students (e.g., fees, living expenses, etc.).
Many of the countries participating in the study are putting the focus on attracting the “brightest and the best” students … “mostly masters and PhD students who contribute to the knowledge base of specific sectors important to the economy.”

Some (Finland, France, Ireland, Luxembourg, Netherlands, Poland, Portugal, and Spain) are setting clear targets for the number of international students they want to attract (e.g., Finland wants to increase the number of foreign degree students by approximately 77% from 11,303 in 2007 to 20,000 in 2015, and Spain is looking to boost its international student population from 4.9% in 2012 to 10% in 2015).

Meanwhile, some are targeting specific countries for international students (e.g., France, Luxembourg, and the Netherlands are prioritising BRIC nations, and Portugal favours Portuguese-speaking countries).

Read more: Europe takes stock of its international student recruitment strategies - ICEF Monitor - Market intelligence for international student recruitment

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