|Daesh executions - a daily ritual|
In this process of extremely poor journalism, a large number of press outlets have indirectly glorified this bunch of brutal murderers, their followers and ideology, by giving them a variety of names, including,but not limited to - Isis to Isil, IS and Daesh.
Maybe the worst thing the Press did was naming the land occupied by this band of killers, the "Islamic State".
You don't need to be Einstein to understand that these swatches of land are not a state, will never be a state, and have very little to do with Islam.
"Daesh" (or Da'ish) is probably a far better name to call this group of murderers.
Both in the Middle East and further afield, it has been used as a way of challenging the legitimacy of the group, due to the negative connotations of the word.
Daesh is essentially an Arabic acronym formed from the initial letters of the group's previous name in Arabic - "al-Dawla al-Islamiya fil Iraq wa al-Sham".
Although it does not mean anything as a word in Arabic, it sounds unpleasant, and the group's supporters object to its use.
Daesh also sounds similar to an Arabic verb that means to tread underfoot, trample down, or crush something.
So if one feels the need to identify this group of terrorists, please use the name "Daesh", or you can also simply call them "les Crapules", as the French like to call them.