A day after the glitzy party to launch the company's new line of smartphones, BlackBerry shareholders' hangover continued Thursday as the stock extended its four-day slide.
BlackBerry shares were trading hands at $12.86 US on the Nasdaq, down seven per cent on the day. That slide was a continuation of Wednesday's action, when shares in the smartphone maker started sliding after the company launched its next generation BlackBerry 10 line of devices.
BlackBerry shares had been slightly higher in early trading Wednesday before Heins took the stage at an event in New York a little after 10 a.m. ET.
Before the launch, BlackBerry shares were changing hands at $16.56 US. Within minutes of news emerging that the devices would not be immediately available in the U.S. market, BlackBerry shares started slumping. They closed Wednesday below $14 and continued that slide early Thursday, opening at $12.46 — almost 25 per cent below the level they were at before Heins started speaking.
Read more: BlackBerry shares continue slide after launch underwhelms - Business - CBC News
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