Tourism and Smartphones: One year after its launch: the JustBook App is European leader in spontaneous hotel bookings

A year after launching its free app, JustBook maintains a leading position in Europe for mobile hotel bookings at the last minute.

Currently, JustBook enjoys a record level of bookings thanks to the collaboration with Miles & More. Effective as of January 10, 2013, JustBook users collect award miles with Miles & More, the prestigious frequent miles program of Lufthansa and associated airlines. This offer is available for all hotel bookings with JustBook at over 1,000 hotels in 46 cities across Europe, independent of specific hotel chain brands.

This latest initiative makes JustBook the first hotel network enabling its members to earn miles "while they sleep". Already one week after the launch of the partnership, every second JustBook user is collecting award miles with each mobile hotel booking. The offer adds to existing collaborations, including the latest strategic media partnership with the Swiss Federal Railway (SBB). No wonder the JustBook App enjoys strong support among its fans: 92 percent of all users would recommend JustBook to friends.

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